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How Do You Know When It’s Time To Rebrand?

There’s an army of designers out there (I used to be one of them) who are waiting at their laptop for you to call them and say “i’m bored of my logo, create me a new one”. They will then proceed to grab your existing logo, make it look better...

The logo that cost $50million

Many major brands went through a redesign process redesign last year. Dunkin Donuts (now just Dunkin), Uber, GoDaddy, Debenhams and Burberry to name just a few. When the new identity is launched it always causes some kind of stir. From the fans of the brand to the...